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marketing

Marketing Funnel vs Sales Funnel With Examples, and Why It Matters (for Your Business)

Let’s get straight to the point: a sales funnel is actually a part of the marketing funnel. They are both parts of the same process and have the same goal.

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marketing

What Landing Page Is Not: Landing Page vs. Opt-in Page vs. Sales Page vs. Webinar and Event Pages vs. Thank You Page

A landing page is a stand-alone web page that has a form to capture visitors’ information, and whose purpose is to drive people to complete a specific action.  And, there are multiple types of landing pages in use. 

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marketing

What Is a Sales Funnel, Examples & a Quick Way To Create One

A sales funnel is a step-by-step process that brings a person from them being a stranger to your product, to the point where they purchase it. 

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marketing

Versatility: A Millennia Old Debate on Specialists vs Generalists

Jump into a job board and you’ll see jobs like funnel specialist, Facebook Ads media buyer, and even more narrow “account farmer”.

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marketing

Landing Pages: FAQ

A landing page is a web page that exists to achieve the specific goal – most often this goal is collecting its visitors’ contact information, via a form that is present on it.