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marketing

How Live Commerce Might Be The Next Big Thing

With Live Shopping, you combine an in-person shopping experience with the convenience of online shopping. You can sell products, interact directly with viewers, and gain potential customers in real-time.

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bite sized marketing

What Is an Email Segmentation and Why Is It Needed

Email segmentation is a marketing strategy where you split and group your subscribers into different segments. The grouping is based on criteria like age, gender, or interests. The goal is to send emails that are relevant to people in the group. 

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marketing

Keyword Research for Small Businesses in 3 Simple Steps (With 2 Free Tools)

I’ve recently come across this video by Neil Patel “How to Write Content That Ranks in 2022’s Crazy SEO Landscape”. That’s when it struck me. Isn’t there a simple yet workable way of getting it done somewhere?

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marketing

Marketing Funnel vs Sales Funnel With Examples, and Why It Matters (for Your Business)

Let’s get straight to the point: a sales funnel is actually a part of the marketing funnel. They are both parts of the same process and have the same goal.

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marketing

What Landing Page Is Not: Landing Page vs. Opt-in Page vs. Sales Page vs. Webinar and Event Pages vs. Thank You Page

A landing page is a stand-alone web page that has a form to capture visitors’ information, and whose purpose is to drive people to complete a specific action.  And, there are multiple types of landing pages in use.