Categories
marketing

Versatility: A Millennia Old Debate on Specialists vs Generalists

Jump into a job board and you’ll see jobs like funnel specialist, Facebook Ads media buyer, and even more narrow “account farmer”.

Categories
marketing

Landing Pages: FAQ

A landing page is a web page that exists to achieve the specific goal – most often this goal is collecting its visitors’ contact information, via a form that is present on it.

Categories
exploration

In the 21st Century, Earth Is Still Explorer’s Paradise

According to Britannica, most of our planet’s continental surface has been explored, and some remaining difficult to access places got mapped by aircrafts and satellites. So then, does it mean there are no frontiers left? Let’s not despair yet: some say that over 60% of Earth is still unknown – that is, if we count […]