What Landing Page Is Not: Landing Page vs. Opt-in Page vs. Sales Page vs. Webinar and Event Pages vs. Thank You Page
A landing page is a stand-alone web page that has a form to capture visitors’ information, and whose purpose is to drive people to complete a specific action. And, there are multiple types of landing pages in use.
A landing page is a web page that exists to achieve the specific goal – most often this goal is collecting its visitors’ contact information, via a form that is present on it.